Baking is truly one of my favorite things to do. I love experimenting with different recipes and creating something from scratch. To somewhat assuage my impulse to open a shop of my own, I did a bit of branding to better showcase the products I would produce and sell. To be clear, 'Love of Loaf' is a general nod to my love of baking as well as a dedication to my short-legged pup who is aptly named Loaf. This is one of my ongoing projects that I work on off-hours.