Bringing 175 years of pride and innovation to life.
Year
2017
Client
Stanley Black & Decker
It’s not everyday a company turns 175. In honor of this momentous year, I teamed up with the corporate communications team to turn decades of hard-earned achievements into one memorable experience. With existing brand guidelines in mind, we worked to create a new microsite to engage 30,000+ active employees around the world.
Our Mission: Reinforcing purpose in everything we do.
We wanted to create a meaningful narrative that spoke to the Company's purpose and values through the very same people and events that helped define it.
Authenticity is key.
Stanley Black & Decker is unndoubtedly rich in history and to make sure our story came from the right sources, we decided to work with a third-party vendor to help gather the historical content while still following the mission statement we outlined. As a result, we were able to tie in all discoveries to our values in a clear, strategic way.
Bringing it all together.
Once there was a solid foundation to work on, I started conceptualizing and wireframing the experience with key touchpoints to ensure the communication and marketing teams were fully aligned throughout the entire process. I proceeded with development thereafter upon concept approval and we were able to create a clean, immersive experience with engaging media elements.
